Game content interface in a spectating system

A method, comprising:

• performing, by a spectating system implemented on one or more computing devices:
• streaming one or more broadcasts received from one or more broadcaster devices to a plurality of spectator devices, wherein each broadcast shows game play of a respective broadcaster participating as a player in a game executing on a game system;
• generating broadcast content for the broadcasts at least in part according to game metadata describing or representing game content;
• obtaining indications of spectator interactions with the broadcast content including interactions indicating requests for objects corresponding to game content represented by the broadcast content;
• and
• facilitating ordering or delivery of the requested objects in response to the requests.

A non-transitory computer-readable storage medium storing program instructions that when executed on one or more computers cause the one or more computers to implement a storefront module for a spectating system configured to:

• generate broadcast content for a broadcast received from a broadcaster device, wherein the broadcast shows game play of a respective broadcaster participating as a player in a game executing on a game system, wherein the broadcast content is generated at least in part according to game metadata received from the game system according to an application programming interface (API), wherein the game metadata includes data describing or representing game content;
• provide the broadcast content to a plurality of spectator devices according to a spectating user interface (UI), wherein the broadcast content includes UI elements for obtaining objects corresponding to respective game content;
• obtain spectator interactions with the broadcast content according to the spectating UI, wherein the spectator interactions include inputs to the spectating UI indicating requests for respective objects;
• and
• facilitate generation of one or more orders for objects corresponding to the game content in response to the requests.