# US 2016/0366451 A1 · Methods, apparatus, and articles of manufacture to identify media delivery

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- Number: US 2016/0366451 A1
- Document ID: US20160366451A1
- Status: Published application
- Kind: A1
- Application number: 15/250,170
- Filed: 2016-08-29
- Published: 2016-12-15
- Earliest claimed: 2012-04-13
- Assignees: The Nielsen Company (US), LLC
- Applicants: The Nielsen Company (US), LLC
- Inventors: Daniel Nelson; Alan Nguyen Bosworth
- Web page: https://patentgrep.com/patent/US20160366451A1

## CPC

- H04N 21/23418: {involving operations for analysing video streams, e.g. detecting features or characteristics (television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)}
- H04N 21/44224: {Monitoring of user activity on external systems, e.g. Internet browsing}
- H04N 21/47202: {for requesting content on demand, e.g. video on demand}
- H04N 21/8133: {specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video programme}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Methods, apparatus, and articles of manufacture to identify media delivery are disclosed. An example method includes providing a monitor to a media presentation device after a selection of a user as a panel member, the monitor to generate a log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event. Processing a first log file received from the monitor that includes the log entry. Determining if the log entry corresponds to a reference log entry from a media provider. And in response to detecting the corresponding reference log entry, storing the media identification information from the log entry in association with the monitor and generating an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.

## Claims

### Claim 1

A method to identify media delivered to media receivers, the method comprising:
providing, by executing an instruction with a processor, a media monitor to a media presentation device after a selection of a user of the media presentation device as a participant in an audience measurement panel, the media monitor to generate a media log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event in response to detection of a media receiving event;
processing, by executing an instruction with a processor, a first log file received from the media monitor that includes the media log entry;
determining, by executing an instruction with the processor, if the media log entry corresponds to a reference log entry from a media provider;
in response to detecting the corresponding reference log entry, storing by executing an instruction with the processor, in memory, the media identification information from the media log entry in association with the media presentation device;
generating, by executing an instruction with a processor, an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.

### Claim 2 (depends on 1)

The method of claim 1, wherein determining if the media log entry corresponds to the reference log entry further includes comparing, by executing an instruction with the processor, information in the media log entry to the corresponding reference log entry to identify a matching entry between the media provider and media presentation device, the reference log entry including second source address information, second destination address information, second source port information, and second destination port information.

### Claim 3 (depends on 1)

The method of claim 1, wherein the reference log entry is included in a reference log that includes a plurality of reference log entries representative of connections with a plurality of media presentation devices.

### Claim 4 (depends on 1)

The method of claim 1, wherein the first log file includes a plurality of media log entries representative of connections with one or more media providers.

### Claim 5 (depends on 1)

The method of claim 1, wherein the first source address information, the first destination address information, the first source port information, and the first destination port information are based on a packet transmitted from the media provider to the media presentation devices.

### Claim 6 (depends on 5)

The method of claim 5, wherein the packet includes media.

### Claim 7 (depends on 1)

The method of claim 1, wherein the media log entry includes a first timestamp, the reference log entry includes a second timestamp, and the determining if the media log entry corresponds to a reference log entry includes comparing the first and second timestamps.

### Claim 8

A tangible machine readable storage medium comprising machine readable instructions which, when executed, cause a machine to at least:
provide a media monitor to a media presentation device after a selection of a user of the media presentation device as a participant in an audience measurement panel, the media monitor to generate a media log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event in response to detection of a media receiving event;
process a first log file received from the media monitor that includes the media log entry;
determine if the media log entry corresponds to a reference log entry from a media provider;
in response to detecting the corresponding reference log entry, store the media identification information from the media log entry in association with the media monitor;
generate an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.

### Claim 9 (depends on 8)

The tangible machine readable storage medium of claim 8, wherein determining if the media log entry corresponds to the reference log entry further includes comparing information in the media log entry to the corresponding reference log entry to identify a matching entry between the media provider and media presentation device, the reference log entry including second source address information, second destination address information, second source port information, and second destination port information.

### Claim 10 (depends on 8)

The tangible machine readable storage medium of claim 8, wherein the reference log entry is included in a reference log that includes a plurality of reference log entries representative of connections with a plurality of media presentation devices.

### Claim 11 (depends on 8)

The tangible machine readable storage medium of claim 8, wherein the first log file includes a plurality of media log entries representative of connections with one or more media providers.

### Claim 12 (depends on 8)

The tangible machine readable storage medium of claim 8, wherein the first source address information, the first destination address information, the first source port information, and the first destination port information are based on a packet transmitted from the media provider to the media presentation devices.

### Claim 13 (depends on 12)

The tangible machine readable storage medium of claim 12, wherein the packet includes media.

### Claim 14 (depends on 8)

The tangible machine readable storage medium of claim 8, wherein the media log entry includes a first timestamp, the reference log entry includes a second timestamp, and the instructions, when executed, cause the machine to determine if the media log entry corresponds to the reference log entry by comparing the first and second timestamps.

### Claim 15

An apparatus to identify media delivered to media receivers, the apparatus comprising:
a processor;
memory comprising machine readable instructions which, when executed by the processor, cause the processor to at least:
provide a media monitor to a media presentation device after a selection of a user of the media presentation device as a participant in an audience measurement panel, the media monitor to generate a media log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event in response to detection of a media receiving event;
a log collector to receive a first log file from the media monitor that includes the media log entry;
a log entry matcher to determining if the media log entry corresponds to a reference log entry from a media provider;
a media logger to store an identification of media from the media log entry in association with the media presentation device in response to the log entry matcher identifying a match;
an exposure report generator to generate an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.

### Claim 16 (depends on 15)

The apparatus as defined in claim 15, wherein the media monitor is provided to the media presentation device through at least one of an application store or a software update.

### Claim 17 (depends on 15)

The apparatus as defined in claim 15, wherein the log entry matcher is to identify a match between the media log entry and the reference log entry based on matching timestamps.

### Claim 18 (depends on 15)

The apparatus as defined in claim 15, wherein the log entry matcher is to identify a match between the media log entry and the reference log entry based on the source address information, the destination address information, the source port information, and the destination port information.

### Claim 19 (depends on 15)

The apparatus as defined in claim 15, wherein the first source address information, the first destination address information, the first source port information, and the first destination port information are based on a packet transmitted from the media provider to the media presentation devices.

### Claim 20 (depends on 19)

The apparatus as defined in claim 19, wherein the packet includes media.