Tying audio and video watermarks of live and recorded events for simulcasting alternative content to an audio channel or second screen

A system comprising:

• a memory to store instructions;
• a processing device, operatively coupled to the memory, the processing device to execute the instructions to:
• receive a primary content data stream associated with an event, wherein the primary content data stream comprises:
• a primary video content data stream;
• and
• a first audio content data stream comprising a primary audio content data stream and a secondary audio content data stream;
• provide an alternative content data stream associated with the event;
• extract a primary content identifier from the primary content data stream;
• identify an alternative content identifier based on the alternative content data stream;
• synchronize the alternative content data stream to the primary content data stream based on the alternative content identifier and the primary content identifier to produce a synchronized alternative content data stream;
• and
• transmit the synchronized alternative content data stream based on the primary content identifier in place of the secondary audio content data stream, wherein the primary content data stream comprises a plurality of primary digital segments and the alternative content data stream comprises a plurality of alternative digital segments, and wherein the primary content identifier is one of a plurality of primary content identifiers comprising a corresponding plurality of digital watermarks or digital fingerprints, wherein the alternative content identifier is one of a plurality of alternative content identifiers comprising a corresponding plurality of digital watermarks or digital fingerprints, and wherein each primary content identifier uniquely identifies a corresponding one of the plurality of primary digital segments and each alternative content identifier uniquely identifies a corresponding one of the plurality of alternative digital segments.

A non-transitory machine-readable storage medium storing instructions that cause a processing device to:

• receive a direct primary content data stream and a secondary content data stream, both the direct primary content data stream and the secondary content data stream associated with an event, the direct primary content data stream comprising a direct primary content identifier;
• receive, from an alternative content system, an alternative content data stream corresponding to the event, the alternative content data stream comprising an alternative content identifier and an indirect primary content identifier, the indirect primary content identifier associated with an indirect primary content data stream associated with the event, the indirect primary content identifier and the indirect primary content data stream corresponding to the direct primary content identifier and the direct primary content data stream, respectively, as received by the alternative content system, wherein the alternative content data stream is synchronized to the indirect primary content data stream;
• extract the direct primary content identifier from the direct primary content data stream;
• extract the alternative content identifier and the indirect primary content identifier from the alternative content data stream;
• synchronize the indirect primary content data stream with the alternative content data stream based on the direct primary content identifier, the indirect primary content identifier, and the alternative content identifier, wherein the direct primary content identifier, the indirect primary content identifier, and the alternative content identifier comprise digital watermarks or digital fingerprints;
• replace the secondary content data stream with the synchronized alternative content data stream;
• and
• transmit the synchronized direct primary content data stream and the synchronized alternative content data stream.