System and method for data enrichment for requests for advertising on mobile devices
AssigneeIgnitionOne, Inc,
InventorsHowie Schwartz, Keith Petri
Life of this patent
Estimating the term…
Abstract
A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
Claims19
1) A method for providing enriched requests for advertising opportunities to marketers, wherein the advertisements reach at least one of a plurality of internet enabled devices, the method comprising:
- receiving an advertising opportunity from at least one of at least one of a plurality of internet enabled devices, wherein the advertising opportunity is offered by media;
- receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to the advertising opportunity on the at least one of at least one of the plurality of internet enabled devices;
- compiling attribute data, wherein the attribute data includes attributes associated with the at least one of the plurality of internet enabled devices;
- using a data enrichment server to analyze and index the attribute data to form data sets;
- appending the data sets to a response to the request for advertising content, and;
- sending the response to the at least one of the plurality of internet enabled devices.
9) A data enrichment system configured to provide enriched requests for advertising opportunities, comprising a network of:
- at least one of a plurality of internet enabled devices;
- at least one of a plurality of publisher servers, wherein the at least one of the plurality of publisher servers are configured to provide advertisement content to the at least one of the plurality of internet enabled devices;
- at least one of a plurality of marketer servers;
- and
- a data enrichment server, wherein the data enrichment server is configured to run a data indexing application and a data enrichment application, wherein the data indexing application is configured to gather and index information as data sets, and the data enrichment application is configured to communicate end-user insights associated with the at least one of the plurality of internet enabled devices to the at least one of a plurality of marketer servers.
11) A system for providing enriched requests for advertising opportunities to an end-user associated with a least one plurality of internet enabled devices within a network comprising:
- the at least one of the plurality of internet enabled devices configured to receiving an advertising opportunity, wherein the advertising opportunity is offered by media;
- at least one of a plurality of publisher servers configured to receive a request for advertising content, wherein the request for advertising content is generated in response to the advertising opportunity on at least one of the plurality of internet enabled devices;
- a data enrichment server configured to:
- collect attribute data, wherein the attribute data includes attributes associated with the at least one of the plurality of internet enabled devices;
- analyze and index the attribute data to form data sets;
- and
- append the data sets to a response to the request for advertising content;
- and
- a marketer server configured to determine whether or not to send the response to the at least one of the plurality of internet enabled devices according to programmable parameters.
Dependencies are inferred from the claim text.