Determination of a user context and sending of a third party proposition

A method comprising:

• identifying a user account associated with a user, the user account referencing at least one third party user account associated with the user;
• receiving, by an apparatus from a separate apparatus, circumstantial information that is indicative of a user context of the user;
• determining the user context based, at least in part, on the circumstantial information;
• determining that the user context is classified by at least one user context classification that is associated with the third party user account;
• sending, in response to the determination that the user context is classified by the user context classification that is associated with the third party user account, information indicative of the third party user account and the user context to a third party server, the third party server being associated with the third party user account;
• receiving a third party proposition from the third party server in response to the sending of information indicative of the third party user account and the user context;
• and
• sending, to a user apparatus, the third party proposition in response to the receipt of the third party proposition, the user apparatus being operated by the user.

At least one computer-readable medium encoded with instructions that, when executed by a processor, perform:

• identification of a user account associated with a user, the user account referencing at least one third party user account associated with the user;
• receipt, by an apparatus from a separate apparatus, of circumstantial information that is indicative of a user context of the user;
• determination of the user context based, at least in part, on the circumstantial information;
• determination that the user context is classified by at least one user context classification that is associated with the third party user account;
• sending, in response to the determination that the user context is classified by the user context classification that is associated with the third party user account, of information indicative of the third party user account and the user context to a third party server, the third party server being associated with the third party user account;
• receipt of a third party proposition from the third party server in response to the sending of information indicative of the third party user account and the user context;
• and
• sending, to a user apparatus, of the third party proposition in response to the receipt of the third party proposition, the user apparatus being operated by the user.