Method and apparatus for improving experiences of online visitors to a website

An apparatus, comprising:

• at least one processor;
• and
• a memory having stored therein machine executable instructions, that when executed by the at least one processor, cause the apparatus to:
• detect a website access event indicating an access of a website by an online visitor;
• generate a visitor profile for the online visitor upon detecting the website access event, the visitor profile generated by:
• defining a plurality of attributes related, at least in part, to visitor activities on the website;
• and
• allocating a data field to each attribute from among the plurality of attributes to configure the visitor profile comprising a plurality of data fields, each data field capable of accommodating a respective fixed number of entries, the fixed number of entries for the each data field determined based on a respective temporal threshold value computed to determine a number of entries required for storing of information related to one or more past activities of the online visitor on the website that are relevant to a current activity of the online visitor on the website;
• dynamically update the visitor profile based on the current activity of the online visitor on the website, wherein dynamically updating the visitor profile comprises inputting at least one entry in one or more data fields from among the plurality of data fields;
• and
• predict at least one intention of the online visitor based on a state of the visitor profile selected at a chosen time instant during the current activity of the online visitor on the website.