Mediation recommendation systems for multiple video advertisement demand sources
AssigneeYuMe, Inc.
InventorsAyyappan SANKARAN, Sachin GUPTA, Alok NANDAN, Vijay KAUSHIK
Life of this patent
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Abstract
A system and method for mediation and recommendation for multiple electronic demand sources includes receiving at an advertisement (ad) server an ad request from a user device, initiating a mediation process on the ad server using an ad source policy and a priority that is provided with a publisher associated with the ad request and providing 3rd party ad source recommendations to the user device. The user device preferably uses the 3rd party ad source recommendations in a mediation waterfall process.
Claims17
A mediation recommendation system comprising:
- a user device having a first digital processor, a first non-transient computer readable media, and a first network interface, where the first computer readable media includes mediation-enabled client Software Design Kit (SDK) program instructions executable on the first digital processor to provide a mediation waterfall and to communicate via the first network interface;
- and
- a recommendation server including a second digital processor, a second non-transient computer readable media, and a second network interface, the second computer readable media including program instructions executable on the second digital processor to provide recommendations and to communicate via the second network interface.
A method for mediation and recommendation for multiple electronic demand sources comprising:
- receiving at an advertisement (ad) server an ad request from a user device;
- initiating a mediation process on the ad server using an ad source policy and a priority that is provided with a publisher associated with the ad request;
- and
- providing 3rd party ad source recommendations to the user device.
Dependencies are inferred from the claim text.