Server for providing advertisement and method of generating advertisement schedule
AssigneesElectronics and Telecommunications Research Institute, Samsung Electronics Co., Ltd.
InventorsCho Rong YU, Jong Ho LEA, Dong Min PARK, Kwang Il HWANG, Won RYU, Il Gu JUNG
Life of this patent
Estimating the term…
Abstract
The present disclosure relates to an advertisement providing server and an advertisement schedule generating method performed by the advertisement providing server. Specifically, the advertisement schedule generating method collects an advertisement viewing history of a user and schedules an advertisement suitable for the user by time based on the advertisement viewing history.
Claims17
A method of generating an advertisement schedule performed by an advertisement providing server, the method comprising:
- collecting an advertisement viewing history of a user from a user device;
- and
- generating an advertisement schedule for the user corresponding to the collected advertisement viewing history.
A method of generating an advertisement schedule performed by an advertisement providing server, the method comprising:
- collecting an advertisement viewing history of a user who views an advertisement displayed through a user device;
- determining a distribution state of advertisements displayed by time to the user based on the collected advertisement viewing history and a profile of the user;
- and
- generating an advertisement schedule for the user using an advertisement group in which advertisements to be recommended to the user are classified according to the determined distribution state.
An advertisement providing server comprising:
- a receiver configured to collect an advertisement viewing history of a user from a user device;
- a processor configured to generate an advertisement schedule for the user corresponding to the collected advertisement viewing history;
- and
- a transmitter configured to transmit the generated advertisement schedule to the user device.
Dependencies are inferred from the claim text.