Automated Consumer Engagement
AssigneeOfferpop Corporation
InventorsPrakash Mishra, Wendell Lansford
Life of this patent
Estimating the term…
Abstract
A computer system enables automated consumer engagement by an organization. An electronic communication of the consumer may be determined to satisfy a predetermined criterion. For example, it may be determined that the electronic communication contains a particular hashtag indicating affinity with a brand of the organization. A request for authorization by the consumer to transmit future communications to the consumer may be transmitted to the consumer. In response to receiving authorization, a communication representing an incentive may be transmitted to the consumer.
Claims21
A computer-implemented method, comprising:
- (A) determining that a particular electronic communication of a particular user satisfies a predetermined criterion;
- (B) in response to the determining that the particular electronic communication of the particular user satisfies the predetermined criterion, transmitting a request for authorization by the particular user to transmit future communications to the user;
- (C) receiving, from a device of the particular user, said authorization;
- and
- (D) transmitting a communication representing an incentive in response to the receiving of said authorization.
A computer-implemented method, comprising:
- (A) determining that a particular user among a plurality of users has submitted an electronic communication to an existing social media system;
- (B) determining that a hashtag within the electronic communication of the particular user includes a predetermined brand identifier or slogan;
- (C) in response to the determining that the hashtag includes the predetermined brand identifier or slogan, transmitting a communication representing a call to action to the particular user;
- (D) receiving, from a device of the particular user, a communication representing a response to the call to action;
- (E) determining that a login by the particular user to the existing social media system has been successful;
- (F) transmitting a request for authorization by the particular user to transmit future communications to the particular user;
- (G) receiving, from the device of the particular user, said authorization;
- and
- (H) transmitting a communication representing an incentive in response to the receiving of said authorization.
Dependencies are inferred from the claim text.