Various methods and apparatuses for real time bidding and optimization of video ads for organic and paid media

Abstract

Apparatuses, systems, and processes are discussed for an advertisement network including an analytics engine, an Ad server, and a database. The analytics engine can be configured to collect and analyze signal data about tracked statistics and data on advertising effectiveness and search information. The analytics engine can also be configured to work with the Ad server. The database can be configured to store multiple instances of one or more product video advertisements, each of the multiple instances varying in content and containing an embedded link. The database can have an index of the multiple instances of the one or more product video advertisements. The analytics engine can be configured to work with the Ad server to select and deliver a first instance of a product video advertisement optimized for a search engine-results page based on the signal data.

Dependencies are inferred from the claim text.