Adaptive media

A system, comprising:

• a data processing apparatus;
• and
• a non-transitory computer readable medium in data communication with the data processing apparatus, and storing instructions that when executed by the data processing to perform operations comprising:
• access publication data stored in a memory subsystem of the user device, the publication data defining an adaptive publication comprising:
• a set of publication sections of a publication, each publication section including publication content for display on the user device for user consumption;
• present, on the user device, publication sections for consumption by a user, and for each presentation of a particular publication section:
• monitor interactions of the user while the particular publication section is presented;
• update, based on the monitored interactions of the user, consumption preferences that describe preferences of the user for consuming content, wherein the consumption preferences are updated based on the monitored interactions during the presentation of the particular publication section and at least one publication section presented prior to the particular publication section;
• select, based at least in part on the consumption preferences, another publication section for consumption by the user;
• and
• present, on the user device, the another publication section immediately subsequent to the presentation of the particular publication section.

A non-transitory computer readable medium in storing instructions that when executed by a data processing to perform operations comprising:

• access publication data stored in a memory subsystem of the user device, the publication data defining an adaptive publication comprising:
• a set of publication sections of a publication, each publication section including publication content for display on the user device for user consumption;
• present, on the user device, publication sections for consumption by a user, and for each presentation of a particular publication section:
• monitor interactions of the user while the particular publication section is presented;
• update, based on the monitored interactions of the user, consumption preferences that describe preferences of the user for consuming content, wherein the consumption preferences are updated based on the monitored interactions during the presentation of the particular publication section and at least one publication section presented prior to the particular publication section;
• select, based at least in part on the consumption preferences, another publication section for consumption by the user;
• and
• present, on the user device, the another publication section immediately subsequent to the presentation of the particular publication section.