Method and survey server for performing a web survey based on behavioral data specific to a web page

A non-transitory computer program product comprising instructions deliverable via an electronically-readable media, such as storage media and communication links, which when executed by a processing unit of a survey server provide for performing a web survey based on behavioral data specific to a web page by:

• comparing behavioral data collected from a plurality of user devices with reference behavioral data stored in a memory of the survey server, the collected behavioral data being representative of a series of actions performed by users of the plurality of user devices while visiting a specific web page of a website;
• determining whether to invite or not one of the users to participate to a web survey based on a result of the comparison, the web survey providing for collecting feedback from the invited user with respect to his user experience when visiting the specific web page;
• sending an invitation to participate to the web survey to the user device of the invited user if the determination to invite is positive;
• receiving survey participation data from the user device of the invited user in response to the invitation to participate to the web survey;
• and
• updating the reference behavioral data based on the survey participation data and the behavioral data collected from the user device of the invited user.

A survey server, comprising:

• a communication interface for:
• exchanging data with user devices;
• memory for:
• storing reference behavioral data;
• a processing unit for:
• comparing behavioral data collected from a plurality of user devices with the reference behavioral data, the collected behavioral data being representative of a series of actions performed by users of the plurality of user devices while visiting a specific web page of a website;
• determining whether to invite or not one of the users to participate to a web survey based on a result of the comparison, the web survey providing for collecting feedback from the invited user with respect to his user experience when visiting the specific web page;
• sending an invitation to participate to the web survey to the user device of the invited user if the determination to invite is positive;
• receiving survey participation data from the user device of the invited user in response to the invitation to participate to the web survey;
• and
• updating the reference behavioral data based on the survey participation data and the behavioral data collected from the user device of the invited user.