Method and labelling machine for labelling containers

An apparatus for labeling containers according to a roll-fit labeling method, said apparatus comprising a rotor, processing positions, a container inlet, a first glue-applicator, a label magazine, and a radial drive, wherein said rotor is configured to rotate relative to a stationary reference frame about a machine axis along a first direction, wherein said processing positions are disposed along a periphery of said rotor, wherein said container inlet is configured for admitting containers into processing positions, wherein said first glue-applicator is downstream of said container inlet in said rotation direction, wherein said first glue-applicator is configured for applying a first glue-layer to a container, wherein said first glue-applicator is in said stationary reference frame, wherein said label magazine follows said first glue-applicator in said rotation direction, wherein said label magazine is configured to hold labels arranged in a label stack, wherein each processing position comprises a container clamp, a container carrier, and a rotary drive for rotating said container carrier about a container axis of said processing position, wherein said rotary drive can be controlled in such a way that a container having a first glue-layer thereon, when moved past said label magazine by said rotor and held between said container clamping element and said container carrier grasps a first label on a front of said stack of labels by being rolled on said label while said first drive rotates said container holder, wherein said radial drive is configured to cause controlled radial movement of each processing position in a direction radial to said first direction in such a manner that a movement path of said processing positions of said containers when moving past said label magazine runs along a line that is parallel to and offset from a line defined by a labels in said label magazine.