Method and apparatus related to variable duration media segments

An apparatus comprising:

• a memory;
• and
• a processor operatively coupled to the memory, the processor to:
• analyze streaming media content for boundaries corresponding to changes in the streaming media content to determine a discontinuity in the streaming media content;
• divide the streaming media content into a plurality of variable duration segments, wherein a duration of one of the plurality of variable duration segments is to be adjusted based on the determined discontinuity to cause the one of the plurality of variable duration segments to end at the determined discontinuity in the streaming media content;
• encode the plurality of variable duration segments of the streaming media content, and store the plurality of variable duration segments of the streaming media content.

A non-transitory computer readable storage medium having instructions encoded thereon which, when executed by a processor, cause the processor to perform operations comprising:

• streaming media content at a server;
• determining a discontinuity in the streaming media content based on boundaries corresponding to changes in the streaming media content;
• dividing the streaming media content into a plurality of variable duration segments, wherein a duration of one of the plurality of variable duration segments is to be adjusted based on the determined discontinuity to cause the one of the plurality of variable duration segments to end at the determined discontinuity in the streaming media content;
• and
• transmitting the plurality of variable duration segments of the streaming media content from the server.