Video-on-demand content delivery system for providing video-on-demand services to tv service subscribers

A video-on-demand content delivery system for providing video-on-demand services to a plurality of TV service subscribers via a closed system, the system comprising:

• (a) a video-on-demand application server, comprising one or more computers and computer-readable memory operatively connected to the one or more computers of the video-on-demand application server, that receives, from a Web-based content management system, video content in a video format used by the video-on-demand content delivery system and receives, from the Web-based content management server, associated video-on-demand application-readable metadata usable in a video-on-demand content menu;
• wherein the received video content was uploaded to the Web-based content management system by a content provider device associated with a video content provider via an open online network in a digital video format, along with associated metadata including title information, category information, and subcategory information designated by the video content provider, to specify a respective hierarchical location of a respective title of the video content within a video-on-demand content menu using the respective hierarchically-arranged category information and subcategory information associated with the respective title;
• (b) an application data center associated with the video-on-demand application server, for storing a plurality of different video display templates at the video-on-demand content delivery system that are categorized by a same hierarchical structure of category information and subcategory information that is used by the video content provider in the uploaded metadata for the video content;
• and
• (c) a video server, comprising one or more computers and computer-readable memory operatively connected to the one or more computers of the video server, wherein the video server is associated with the video-on-demand application server, and wherein the video server stores the received video content and supplies the video content, upon request, for transmission to a tuner operatively connected to TV equipment of a TV service subscriber;
• wherein the video-on-demand application server is programmed to perform the steps of:
• (i) providing a respective tuner operatively connected to respective TV equipment of a respective TV service subscriber with access to the video-on-demand content menu for navigating through titles, including the respective title of the received video content, by category information and subcategory information in order to locate a particular one of the titles whose associated video content is desired for viewing on the respective TV equipment, wherein the video-on-demand content menu lists the titles using the same hierarchical structure of category information and subcategory information as was designated by the video content provider in the uploaded metadata for the video content, and wherein a particular video display template from the plurality of different video display templates stored at the application data center is retrieved from the application data center for generating and displaying the video-on-demand content menu based on the respective hierarchically-arranged category information and subcategory information associated with the selected title;
• and
• (ii) in response to the respective TV service subscriber selecting, via a TV control unit in communication with the respective tuner, the respective title associated with the video content from the hierarchically-arranged category information and subcategory information of the video-on-demand content menu, and the respective tuner transmitting an electronic request for the video content associated with the selected title, retrieving the selected video content from the video server, and transmitting the selected video content to the respective tuner for display of the selected video content on the respective TV equipment of the respective TV service subscriber.