Multi-dimensional digital content selection system and method
AssigneesComcast Cable Communications, LLC, NBCUniversal Media, LLC
InventorsMark David Francisco, Robert Gregory Dandrea, Sheau Bao Ng, Myra Einstein
Life of this patent
Estimating the term…
Abstract
A digital content distribution scheme allows for monitoring of a wide range of data, such as system and behavior events of audiences and playback devices, as well as environmental factors, such as those present at the playback venue. More “static” data may be considered, such as subscriptions, settings, bandwidth, and the like. Based upon the data considered, real or near-real time changes in the content provided to audiences may be made. The changes may be based upon predictions of audience interest made by prediction engine. The techniques may also allow for time-shifting and adaptation of content based upon playback times.
Claims25
A digital content delivery system comprising:
- an audience data collection system configured to collect audience activity data indicative of audience activity during playback of digital content;
- an audience environment collection system configured to collect audience environment data indicative of an audience environment during playback of the digital content;
- a background data storage system configured to store audience background data indicative of a characteristic of the audience;
- a processing system configured to determine a likely audience content interest based upon the audience activity data, the audience environment data, and the audience background data, wherein the likely audience content interest comprises one or more content alterations or supplements predicted to enhance a viewing experience of the audience;
- and
- a content adaptation system configured to alter or supplement a portion of digital content delivered to the audience, using the content alterations or supplements, based upon the determined likely audience content interest.
A digital content delivery method comprising:
- accessing at least audience background data indicative of a characteristic of the audience;
- determining an initial prediction of audience content interest based at least upon the background data;
- monitoring audience activity data indicative of audience activity during playback of digital content and audience environment data indicative of an audience environment during playback of the digital content;
- adapting the prediction based at least upon the audience activity data, the audience environment data, and the audience background data;
- and
- altering a portion of the digital content delivered to the audience based upon the adapted prediction.
A digital content delivery method comprising:
- accessing at least audience background data indicative of a characteristic of the audience, audience activity data indicative of audience activity during playback of digital content, and audience environment data indicative of an audience environment during playback of the digital content;
- predicting audience content interest based at least upon the background data, wherein the audience content interest comprises one or more content alterations or supplements predicted to enhance a viewing experience of the audience;
- altering a portion of digital content delivered to the audience based upon the predicted audience content interest, using the one or more content alterations or supplements.
Dependencies are inferred from the claim text.