Contextual messaging systems and methods

A contextual messaging method implemented through a mobile device associated with a recipient of a message, the contextual message comprising:

• receiving the message from a mobile device associated with a sender via a messaging application;
• parsing the message to detect one or more unique characters or pictures configured to trigger one or more functionality, application, or service on the mobile device and one or more additional details associated with the one or more unique characters, wherein the one or more additional details are used in the functionality, application or service;
• triggering the functionality, the application, and/or the service subsequent to detection of the one or more unique characters or pictures, wherein the functionality, the application, and/or the service are provided the one or more additional details;
• and
• performing one or more actions in the functionality, the application, and/or the service with the one or more additional details.

A mobile device, comprising:

• a network interface communicatively coupled to a network;
• a location determination device configured to identify a location of the mobile device;
• a processor communicatively coupled to the network interface and the location determination device;
• and
• memory storing instructions that, when executed, cause the processor to:
• execute a messaging application;
• detect one or more unique characters or pictures in a message through the messaging application;
• execute one or more functionalities, applications, and services responsive to detection of the one or more unique characters or pictures in the message;
• and
• provide one or more additional details to the one or more functionalities, applications, or services, wherein the one or more additional details are associated with the one or more unique characters or pictures.