Method and apparatus for providing a user device with functionality enabling news feed filtering

An apparatus for providing a user device with functionality enabling news feed filtering, the apparatus comprising:

• a processor including one or more processing devices configured to perform independently or in tandem to execute hard-coded functions or execute software instructions;
• a user interface;
• a communications module;
• and
• a memory comprising one or more volatile or non-volatile electronic storage devices storing computer-readable instructions configured to programmatically update budgeting data, target consumer profile data, and promotion component data, the computer-readable instructions being configured, when executed, to cause the processor to:
• receive, via a communication module, at a user device, a plurality of instances of post information, the post information configured for display on a scene of a first user, the post information associated with one or more second users or one or more entities, the post information comprised of content data, each instance of the post information having associated filterable subject matter attributes;
• generate non-filtered scene information utilizing the post information, the non-filtered scene information configured for display on the scene of the first user, generation of the non-filtered scene information utilizing one or more instances of the post information, the scene of the first user configured to provide the content data;
• provide, to the user device, one or more selectable subject matter filter values, each of the one or more selectable subject matter filter values configured to enable the first user to identify a subject matter by which to filter the non-filtered scene information;
• receive, from the first user, via the communication module, a subject matter filter value, the subject matter filter value being one of the selectable subject matter filter values;
• identify one or more instances of post information having an associated filterable subject matter attribute matching the subject matter filter value;
• and
• provide, to the user device, via the communication interface, filtered scene information, the filtered scene information comprised of one or more instances of filtered post information, each instance of the filtered post information having one or more associated filterable attributes matching the subject matter filter value.

A computer program product configured for providing a user device with functionality enabling news feed filtering, the computer program product comprising at least one computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

• receiving, via a communication module, at a user device, a plurality of instances of post information, the post information configured for display on a scene of a first user, the post information associated with one or more second users or one or more entities, the post information comprised of content data, each instance of the post information having associated filterable subject matter attributes;
• generating non-filtered scene information utilizing the post information, the non-filtered scene information configured for display on the scene of the first user, generation of the non-filtered scene information utilizing one or more instances of the post information, the scene of the first user configured to provide the content data;
• providing, to the user device, one or more selectable subject matter filter values, each of the one or more selectable subject matter filter values configured to enable the first user to identify a subject matter by which to filter the non-filtered scene information;
• receiving, from the first user, via the communication module, a subject matter filter value, the subject matter filter value being one of the selectable subject matter filter values;
• identifying one or more instances of post information having an associated filterable subject matter attribute matching the subject matter filter value;
• and
• providing, to the user device, via the communication interface, filtered scene information, the filtered scene information comprised of one or more instances of filtered post information, each instance of the filtered post information having one or more associated filterable attributes matching the subject matter filter value.