In game delivery of digital personalized offers

The system, comprising:

• a processor;
• and
• a memory coupled to the processor, the memory storing instructions which when executed by the processor, causes the system to perform a method for generating content for a game, said method comprising:
• monitoring game play associated with a gamer playing a video game;
• provisioning at least one trigger, which if met, triggers the generation of a transaction-enabled offer, wherein said at least one trigger is associated with said game play;
• and
• for each trigger that is met, customizing that transaction-enabled offer for said gamer;
• and transmitting, said transaction-enabled offer to a game console associated with said video game for dynamic insertion into a user interface of the video game.