US 2016/0110800 A1Published application

Systems and methods for scripted content delivery

AssigneeJwl IP Holdings LLC

InventorDamian Franken MANNING

Life of this patent

Estimating the term…

Loading patent…

Abstract

The present subject matter relates generally to systems and methods for adding interactive functionality to a website, other digital media objects, and computer processor applications. Systems and methods for adding functionality to content served by a first server, may include receiving, at a second server, a request from a client-computer for code to add purchase functionality to the content. The code may be sent to the client-computer based on the request. A further request may be received from the client-computer containing information about objects identified in the content as relating to the purchase functionality and a request for information about the objects. Information about the objects may be sent to the client-computer based on the further request. An instruction to complete the purchase may be received from the client-computer, and a confirmation of the completion of the purchase may be sent to the client-computer. The content may be an HTML document and the objects may be objects according to the HTML Document Object Model.

Claims20

Dependent claims

A method for adding purchase functionality to application content served to a client-computer by a first server, the method comprising:

providing API included in the application content served by the first server;
at a second server including a microprocessor,
receiving a first request from the client-computer for client-side code to add purchase functionality to the application content being served by the first server, the first request automatically initiated by the API without interaction by a user of the client-computer;
generating first client-side code based on the first request, the first client-side code including instructions for adding the purchase functionality to the application content;
sending the first client-side code to the client-computer using the microprocessor, wherein said first client-side code includes instructions that cause the client-computer to insert a script element enabling the purchase functionality into the application content;
receiving a second request from the client-computer for second client-side code, the second request including information associated with an item included in a virtual shopping cart of the application content;
generating second client-side code based on the second request, the second client-side ode including instructions for displaying a checkout form that the user can utilize to request purchase of the item;
sending the second client-side code to the client-computer using the processor;
receiving a third request for client-side code from the client computer, the third request including an instruction to purchase the item and payment information;
generating third client-side code based at least in part on processing the instruction to purchase the item and the payment information, the third client-side code including instructions for displaying an indication of whether the purchase was completed or not;
and
sending the third client-side code to the client-computer using the processor.

9 more elements

A method for adding functionality to application content served to a client-computer by a first server, the method comprising:

providing API to the application content served by the first server;
at a second server including a microprocessor,
receiving a first request from the client-computer to add purchase functionality to the application content being served by the first server, the first request generated by the API;
generating first client-side code based on the first request, the first client-side code including instructions for adding the purchase functionality to the application content;
sending the first client-side code to the client-computer using the microprocessor, wherein said first client-side code includes instructions configured to present an interface that allows purchase of an item;
receiving a second request from the client-computer, the second request including a product reference for the item;
generating second client-side code based on the second request, the second client-side code including information about the item;
sending the second client-side code to the client-computer using the microprocessor;
and
adding an entry to a log of user activity across different domains based on at least one of receipt of the API-generated requests or a session cookie that tracks the user's history across domains.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/979,718Filed 28 Dec 2015
Priority: 23 Jun 2009
Published: 21 Apr 2016
Term ends: Not estimatedThe source records don’t support an estimate.

Classification12 codes

G06Q 30/0635
Managing shopping lists, e.g. compiling or processing purchase lists: replenishment orders; recurring orders
G06F 21/554
Detecting local intrusion or implementing counter-measures: involving event detection and direct action
G06Q 20/123
Specially adapted for electronic shopping systems: shopping for digital content
G06Q 30/0603
Electronic shopping [e-shopping]: catalogue creation or management

Family

Application61/219,537Us provisional application · filed 23 Jun 2009
Application12/821,554Continuation · filed 23 Jun 2010
Application14/979,718Continuation
US 10,235,709 B2Related patent
US 2011/0016021 A1Published application
US 9,245,263 B2Related patent
US 2016/0110800 A1This patent

From the US filing history. Foreign family members aren’t listed.