System and method for reselling jewelry and watches

A resale management system useful in reselling jewelry items, the system comprising:

• a computer server, which computer server is capable of being coupled to at least one seller computer and at least one jeweler computer and programmed to:
• (i) receive a listing from the at least one seller computer, the listing including a description of a jewelry item, and the at least one seller computer being associated with a specific geographic location;
• (ii) match at least one jeweler contained in an entity database to the specific geographic location, the entity database containing information on a plurality of jewelers;
• (iii) send a first notification to the at least one seller computer and a second notification to the at least one jeweler computer defining a period of time for allowing the at least one jeweler to verify the jewelry item;
• (iv) receive a verification signal from the at least one jeweler via the at least one jeweler computer verifying that the description of the jewelry item depicts the jewelry item;
• and
• (v) offer the listing for sale on an on-line store associated with the computer server.