Systems and Methods for Utilizing Hub and Cloud Based Control and Automation in Customer Shopping Experiences and Communication

A product display apparatus, comprising:

• a product display unit that receives and displays a product or group of products, the product display unit being position at a location in a retail establishment;
• a plurality of beacon devices that are associated with the product display unit, each of the plurality of beacon devices being proximate the product or at least one of the group of products;
• and
• at least one smart hub that communicatively couples with the plurality of beacon devices, the at least one smart hub and the plurality of beacon devices being in two way communication with one another, the smart hub comprising a processor and a memory for storing executable instructions, the processor executing the instructions to:
• transmit control signals to each of the plurality of beacon devices that cause the plurality of beacon devices to output visual, auditory, olfactory, or temperature messages that directs a consumer to the product or the at least one of the group of products.