Systems and Methods for Observing the Movements of Passengers on Conveying Devices

An observation system to observe passengers on a conveying device to draw attentions from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:

• a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, where the each conveying step can carry a passenger to travel from a starting position to a destination;
• a shoe detector associated with each of the movable conveying steps, where style and brand of shoes worn by the passengers on the movable conveying steps can be detected;
• an image-forming module configured to provide media content which can be projected on a side glass that is see-through glass, wherein the media content is generated after preferred style, size, and brand of the shoes is detected by the shoe detector, in consideration of current on sale items nearby;
• a light projecting source mounted on each of the conveying steps, so that the media content containing the preferred style and brand of the shoes of the passengers currently on the movable conveying steps can be projected by the lighting projecting source to the side glass that is adjacent to one side of the conveying device, so that the passengers travelling on the conveying device would capture the media content projected on the side glass;
• if a certain piece of media content has drawn considerable amount of interests from a particular passenger, as detected by an interest detector that can detect level of interest based on head movements and amount of time staying on the media content by the particular passenger, further detailed information regarding the current piece of media content would be generated and displayed to the particular passenger;
• otherwise, if little interests have been drawn by the particular passenger, as detected by the interest detector, another piece of media content with similar styles or brands of shoes would be generated and displayed to the particular passenger on the touch screen visible to the particular passenger allowing the particular passenger to select the another piece of media for display by using a foot to step on the touch screen;
• and
• a face recognition device included in the touch screen to record face profiles of the particular passenger in order to build up a customer profile by including the face profiles and the certain piece of media content that has drawn considerable amount of interests from the particular passenger, wherein the particular passenger can be recognized instantly during a subsequent visit when combining the face profiles and the size of the shoes of the particular customer.