US 2016/0110766 A1 · SYSTEM AND METHOD OF DISPLAYING SOCIAL ADS ALONG WITH ORGANIC OR PAID SEARCH RESULTS

Abstract

Automated processes gather information about a user from social media sources and store this information in association with the user's identity within a repository. A search engine receiving search query terms from a user can retrieve this information from the repository and can query an advertisement database using keywords derived from the information in order to obtain “social advertisements.” The search engine can generate a search results web page in which the social advertisements are distinguished from other types of advertisements that might also be included in the page. The search engine can send the web page to the user's device in response to a user's original search query. The user's experience is enhanced by the presentation of the social advertisements, which, because they can be based on information that the user himself has posted on-line, can be more likely to interest the user than other kinds of advertisements are.

Claims20

Dependent claims

A method comprising:

receiving, at a computing device, from a user device, a request specifying one or more search query terms;
reading, by the computing device, a first publication originating from a first social media site account that is associated with a user of the user device;
selecting, by the computing device, one or more social advertisements based on one or more keywords derived from the first publication;
generating, by the computing device, a search results web page that includes both (a) search results selected based on the search query terms and (b) the one or more social advertisements;
and
sending the search results page toward the user device.

3 more elements

A non-transitory computer-readable storage memory storing instructions which, when executed by one or more processors, cause the one or more processors to perform operations comprising:

receiving from a user device, a request specifying one or more search query terms;
reading a first publication originating from a first social media site account that is associated with a user of the user device;
selecting one or more social advertisements based on one or more keywords derived from the publication;
generating a search results web page that includes both (a) search results selected based on the search query terms and (b) the one or more social advertisements;
and
sending the search results page toward the user device.

3 more elements

A system comprising:

one or more processors;
and
a computer-readable memory storing instructions executable by the one or more processors to cause the one or more processors to perform operations comprising:
receiving from a user device, a request specifying one or more search query terms;
reading a first publication originating from a first social media site account that is associated with a user of the user device;
selecting one or more social advertisements based on one or more keywords derived from the publication;
generating a search results web page that includes both (a) search results selected based on the search query terms and (b) the one or more social advertisements;
and
sending the search results page toward the user device.

6 more elements

Dependencies are inferred from the claim text.

System and method of displaying social ads along with organic or paid search results

Life of this patent

System and method of displaying social ads along with organic or paid search results

Life of this patent

Abstract

Claims20