Presenting content packages based on audience exclusion

A method comprising:

• transmitting, by a server to a computing device associated with a user, a first item of invitational content selected from a pool of invitational content, wherein the first item of invitational content comprises an offer for the user to complete a conversion action associated with the first item of invitational content by performing a series of pre-defined actions leading to the conversion action in response to a presentation of the first item of invitational content at the computing device;
• determining that the user associated with the computing device failed to complete the conversion action in response to the presentation of the first item of invitational content at the computing device;
• determining which of the series of pre-defined actions were not performed by the user at the computing device, to yield a determination of uncompleted actions;
• based on the determination of uncompleted actions, identifying a cause for the user's failure to complete the conversion action;
• and
• based on the cause, transmitting, to the computing device, an instruction to re-present the first item of invitational content at the computing device according to a different presentation configuration, the different presentation configuration comprising a different series of pre-defined actions for completing the conversion action while avoiding the cause for the user's failure to complete the conversion action.

A computer-readable device comprising computer-executable instructions stored thereon for causing a machine to perform operations comprising:

• transmitting, to a computing device associated with a user, a first item of invitational content selected from a pool of invitational content, wherein the first item of invitational content comprises an offer for the user to complete a conversion action associated with the first item of invitational content by performing a series of pre-defined actions leading to the conversion action in response to a presentation of the first item of invitational content at the computing device;
• determining that the user associated with the computing device failed to complete the conversion action in response to the presentation of the first item of invitational content at the computing device;
• determining which of the series of pre-defined actions were not performed by the user at the computing device, to yield a determination of uncompleted actions;
• based on the determination of uncompleted actions, identifying a cause for the user's failure to complete the conversion action;
• and
• based on the cause, transmitting, to the computing device, an instruction to re-present the first item of invitational content at the computing device according to a different presentation configuration, the different presentation configuration comprising a different series of pre-defined actions for completing the conversion action while avoiding the cause for the user's failure to complete the conversion action.

A system comprising:

• a processor;
• and
• a computer-readable storage medium having stored therein instructions which, when executed by the processor, cause the processor to perform operations comprising:
• transmitting, to a computing device associated with a user, a first item of invitational content selected from a pool of invitational content, wherein the first item of invitational content comprises an offer for the user to complete a conversion action associated with the first item of invitational content by performing a series of pre-defined actions leading to the conversion action in response to a presentation of the first item of invitational content at the computing device;
• determining that the user associated with the computing device failed to complete the conversion action in response to the presentation of the first item of invitational content at the computing device;
• determining which of the series of pre-defined actions were not performed by the user at the computing device, to yield a determination of uncompleted actions;
• based on the determination of uncompleted actions, identifying a cause for the user's failure to complete the conversion action;
• and
• based on the cause, transmitting, to the computing device, an instruction to re-present the first item of invitational content at the computing device according to a different presentation configuration, the different presentation configuration comprising a different series of pre-defined actions for completing the conversion action while avoiding the cause for the user's failure to complete the conversion action.