Presenting smart billboard content based on optical pattern recognition of vehicle information

A device, comprising:

• a memory device storing a set of processor-executable instructions;
• and
• a processor configured to execute the processor-executable instructions, wherein executing the processor-executable instructions causes the processor to:
• receive information regarding a set of license plates associated with a set of vehicles that are located within a particular region,
• the particular region being associated with a billboard device;
• identify, based on the information regarding the set of license plates, one or more trends associated with the set of vehicles;
• select ad content to display on the billboard device,
• the ad content being selected based on the one or more trends associated with the set of vehicles;
• and
• output an instruction to the billboard device, the instruction causing the billboard device to present the selected ad content.

A method, comprising:

• receiving, by one or more devices, one or more images associated with a set of vehicles that are present on a particular portion of a road within a particular timeframe;
• identifying, by the one or more devices and using an optical character recognition (“OCR”) technique, license plate information associated with the set of vehicles;
• identifying, by the one or more devices and based on the license plate information, a set of users associated with the set of vehicles;
• selecting, by the one or more devices, ad content,
• the selecting being based on the information identifying the set of users;
• and
• presenting, by the one or more devices, the ad content to the set of vehicles,
• the presenting including presenting the ad content via a billboard display that is located within a particular proximity of the particular portion of the road.