System and method for detecting and correlating individual action information to media content distribution
AssigneeNBCUniversal Media, LLC
InventorsArturo VERMOLEN, Hai XU, Vladislav PLAZINSKIY
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Abstract
Provided is a method for correlating individual action information with media content distribution, the method including obtaining data related to a presence of an external terminal relative to an output device providing media content, obtaining identifying information of a user associated with the detected external terminal, and storing, in a memory, data received from another party which indicates an action of the user at a virtual or physical location associated with a product or service presented in the provided media content.
Claims21
A method for correlating individual action information with media content distribution, the method comprising:
- obtaining data related to a presence of an external terminal relative to an output device providing media content;
- obtaining identifying information of a user associated with the detected external terminal;
- and
- storing, in a memory, data received from another party which indicates an action of the user at a virtual or physical location associated with a product or service presented in the provided media content.
A system for correlating individual action information to media content distribution, the system comprising:
- a memory configured to store information;
- and
- a controller configured to:
- obtain data related to a presence of an external terminal relative to an output device providing media content;
- obtain identifying information of a user associated with the detected external terminal;
- and
- causing the memory to store data received from another party which indicates an action of the user at a virtual or physical location associated with a product or service presented in the provided media content.
A method for correlating individual action information to media content distribution, the method comprising:
- obtaining data related to a presence of a user relative to a virtual or physical location associated with a product or service;
- obtaining identifying information of the user associated with the detected external terminal;
- obtaining event data from a first database, the obtained event data related to at least one event associating the user with distributed media content related to the product or service;
- and
- causing a second database to store information related to a presence of the user at the virtual or physical location.
Dependencies are inferred from the claim text.