System for creating and distributing interactive advertisements to mobile devices
AssigneeQualtrics, LLC
InventorBindu Rama Rao
Life of this patent
Estimating the term…
Abstract
A system for mobile devices that facilitates the creation and dissemination of interactive advertisements to a plurality of mobile devices. A computer or PC comprising an interactive media creator is used to generate interactive advertisements and communicate it to a distribution server. Mobile devices have an interactive media client component to receive and present interactive media, such as these interactive advertisements, to a user. User response is collected, user interaction is monitored and reported. Charging for distributing advertisements is supported.
Claims20
A method comprising:
- providing, to a client device via a communication network, a first segment of an electronic survey comprising a first question;
- receiving, from the client device and via a communication network, an indication of a user's interaction with the first segment of the electronic survey;
- identifying, by at least one processor and based on the indication of a user's interaction with the first segment of the electronic survey, a second segment of the electronic survey;
- and
- providing, to the client device via the communication network, the second segment of the electronic survey.
A system, comprising:
- at least one processor;
- and
- at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
- provide, to a client device via a communication network, a first segment of an electronic survey comprising a first question, wherein the electronic survey comprises a plurality of potential questions;
- receive, from the client device and via a communication network, an indication of a user's interaction with the first segment of the electronic survey;
- identify, based on the indication of a user's interaction with the first segment of the electronic survey, a second question from among the plurality of potential questions;
- and
- provide, to the client device via the communication network, a second segment of the electronic survey comprising the second question.
A non-transitory computer readable storage media storing instructions thereon that, when executed by a processor, cause a computer system to:
- provide, to a client device via a communication network, a first segment of an electronic survey comprising a first question;
- receive, from the client device and via a communication network, an indication of a user's interaction with the first segment of the electronic survey;
- identify, based on the indication of a user's interaction with the first segment of the electronic survey, a second segment of the electronic survey;
- and
- provide, to the client device via the communication network, the second segment of the electronic survey.
Dependencies are inferred from the claim text.