System for creating and distributing interactive advertisements to mobile devices
AssigneeQualtrics, LLC
InventorBindu Rama Rao
Life of this patent
Estimating the term…
Abstract
A system for mobile devices that facilitates the creation and dissemination of interactive advertisements to a plurality of mobile devices. A computer or PC comprising an interactive media creator is used to generate interactive advertisements and communicate it to a distribution server. Mobile devices have an interactive media client component to receive and present interactive media, such as these interactive advertisements, to a user. User response is collected, user interaction is monitored and reported. Charging for distributing advertisements is supported.
Claims20
A method comprising:
- generating, by at least one processor, a graphical user interface for administering an electronic survey to a user of a computing device, wherein the electronic survey comprises at least one segment;
- and
- providing the graphical user interface for presenting the at least one segment of the electronic survey to the user on a display of the computing device, the graphical user interface comprising:
- a solicitation for information from the user;
- an interactive portion for collecting user input associated with the solicitation for information;
- and
- a navigation element for navigating from the at least one segment of the electronic survey.
A system, comprising:
- at least one processor;
- and
- at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
- generate, by at least one processor, a graphical user interface for administering an electronic survey to a user of a computing device, wherein the electronic survey comprises at least one segment;
- and
- provide the graphical user interface for presenting the at least one segment of the electronic survey to the user on a display of the computing device, the graphical user interface comprising:
- a solicitation for information from the user;
- an interactive portion for collecting user input associated with the solicitation for information;
- and
- a navigation element for navigating from the at least one segment of the electronic survey.
A non-transitory computer readable storage media storing instructions thereon that, when executed by a processor, cause a computer system to:
- generate, by at least one processor, a graphical user interface for administering an electronic survey to a user of a computing device, wherein the electronic survey comprises at least one segment;
- and
- provide the graphical user interface for presenting the at least one segment of the electronic survey to the user on a display of the computing device, the graphical user interface comprising:
- a solicitation for information from the user;
- an interactive portion for collecting user input associated with the solicitation for information;
- and
- a navigation element for navigating from the at least one segment of the electronic survey.
Dependencies are inferred from the claim text.