Enhanced data collection, processing, and analysis
AssigneeSybase 365, Inc.
InventorsSteven Charles Garcia, Khalid Abdullah, Vaibhav Vohra, Arturo Pedro Buzzalino, Kimmo Olavi Vuori
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Abstract
A method and corresponding apparatus configured to receive data from a plurality of wireless devices. The collected data includes recorded activity at the wireless devices. The method includes analyzing the collected data to produce demographic data. The analyzing includes calculating, based on the collected data, probabilities of individual steps in a path. Each step represents a visit to a website in the path or a physical location in the path. The demographic data is supplied to a data consumer device.
Claims20
A computer-implemented method comprising:
- collecting data from a plurality of wireless devices, wherein the collected data includes recorded activity at the wireless devices;
- at a processor of a computer, analyzing the collected data to produce demographic data, wherein the analyzing includes calculating, based on the collected data, probabilities of individual steps in a path, and wherein each step represents a visit to one of (i) a website in the path and (ii) a physical location in the path;
- and
- supplying the demographic data to a data consumer device.
An apparatus comprising:
- a computer device configured to:
- collect data from a plurality of wireless devices, wherein the collected data includes recorded activity at the wireless devices;
- analyze the collected data to produce demographic data, wherein the analyzing includes calculating, based on the collected data, probabilities of individual steps in a path, and wherein each step represents a visit to one of (i) a website in the path and (ii) a physical location in the path;
- and
- supply the demographic data to a data consumer device.
A non-transitory computer readable medium containing program instructions, wherein execution of the program instructions by one or more processors of a computer system causes one or more processors to carry out the steps of:
- collecting data from a plurality of wireless devices, wherein the collected data includes recorded activity at the wireless devices;
- analyzing the collected data to produce demographic data, wherein the analyzing includes calculating, based on the collected data, probabilities of individual steps in a path, and wherein each step represents a visit to one of (i) a website in the path and (ii) a physical location in the path;
- and
- supplying the demographic data to a data consumer device.
Dependencies are inferred from the claim text.