Automated, conditional event ticketing and reservation techniques implemented over a computer network

A computer implemented method for facilitating automated conditional purchasing of event tickets via a computer network, the method comprising causing at least one processor to execute a plurality of instructions for:

• causing at least one component of the computer network to identify a first upcoming event which is scheduled to occur at a first venue;
• causing at least one component of the computer network to generate a first set of instructions for causing a Ticketing graphical user interface (“Ticketing GUI”) to be displayed at an end user's device, wherein the first set of instructions include instructions for configuring the Ticketing GUI to enable a first end user to initiate a ticket reservation invitation transaction for inviting at least one identified invitee to purchase at least one reserved ticket for the first upcoming event;
• causing at least one component of the computer network to notify the at least one identified invitee of the ticket reservation invitation transaction;
• causing at least one component of the computer network to monitor the ticket reservation invitation transaction in order to determine if the at least one identified invitee has purchased at least one reserved ticket for the first upcoming event;
• and
• if it is determined that the at least one identified invitee has purchased at least one reserved ticket for the first upcoming event, automatically causing at least one component of the computer network to fund a second reserved ticket purchase transaction relating to a purchase of a second reserved ticket for the first upcoming event.

A computer implemented system for facilitating automated conditional purchasing of event tickets via a computer network, the system comprising:

• at least one processor;
• at least one interface;
• a memory storing a plurality of instructions;
• the at least one processor being operable to execute the plurality of instructions stored in the memory, and being operable to operate with the memory and the at least one interface for:
• causing at least one component of the computer network to identify a first upcoming event which is scheduled to occur at a first venue;
• causing at least one component of the computer network to generate a first set of instructions for causing a Ticketing graphical user interface (“Ticketing GUI”) to be displayed at an end user's device, wherein the first set of instructions include instructions for configuring the Ticketing GUI to enable a first end user to initiate a ticket reservation invitation transaction for inviting at least one identified invitee to accept at least one reserved ticket for the first upcoming event;
• causing at least one component of the computer network to notify the at least one identified invitee of the ticket reservation invitation transaction;
• causing at least one component of the computer network to monitor the ticket reservation invitation transaction in order to determine if the at least one identified invitee has accepted the ticket reservation invitation;
• and
• if it is determined that the at least one identified invitee has accepted the ticket reservation invitation, automatically causing at least one component of the computer network to fund at least one reserved ticket purchase transaction relating to a purchase of at least one reserved ticket for the first upcoming event.