Targeting stories based on influencer scores
AssigneeFacebook, Inc.
InventorsAntonio Felipe Garcia-Martinez, Rong Yan
Life of this patent
Estimating the term…
Abstract
A story describing an activity performed by an interacting user is distributed to viewing users according to the influencer scores for the viewing users. Each influencer score can be calculated based at least in part on the influence of a viewing user on those users connected to the viewing user, and on the influencer scores for the users connected to the viewing user. Based on the determined influencer scores, at least one of the viewing users can be provided with the story describing the activity performed by the interacting user.
Claims20
A computer-implemented method comprising:
- identifying a viewing user connected to an interacting user of an online system;
- determining, for each connection in a set of connections of the viewing user, an influence value indicative of the viewing user's influence on the connection, the influence value for a connection from the set of connections determined based on one or more interactions performed by the connection with content associated with the viewing user;
- determining an influencer score for the viewing user based on the influence values determined for the set of connections;
- determining, based on the influencer score, to send a story describing an activity to the viewing user;
- and
- sending the story to a client device for display to the viewing user.
A computer-implemented method comprising:
- identifying a viewing user connected to an interacting user of an online system;
- determining, for each connection in a set of connections of the viewing user, an influence value indicative of the viewing user's influence on the connection;
- determining an influencer score for the viewing user based on the influence values determined for the set of connections;
- determining, based on the influencer score, to send a story describing an activity to the viewing user;
- and
- sending the story to a client device for display to the viewing user.
A computer program product comprising a non-transitory computer-readable storage medium containing computer program code for:
- identifying a viewing user connected to an interacting user of an online system;
- determining, for each connection in a set of connections of the viewing user, an influence value indicative of the viewing user's influence on the connection;
- determining an influencer score for the viewing user based on the influence values determined for the set of connections;
- determining, based on the influencer score, to send a story describing an activity to the viewing user;
- and
- sending the story to a client device for display to the viewing user.
Dependencies are inferred from the claim text.