Display apparatus and display method thereof

A method for controlling of a display apparatus, the method comprising:

• detecting bending of a display included in the display apparatus;
• recognizing the display as being divided into a plurality of areas based on the detected bending;
• and
• individually controlling a transparency and a rendering state of each of the plurality of areas.

A display apparatus comprising:

• a flexible display that comprises a front display surface and a back display surface and is foldable to have a plurality of display areas;
• a sensor configured to determine a folding state of each of the plurality of display areas and a position of a user in relation to each of the plurality of display areas, the folding state comprising a unfolded state, an exposed folded state, and an unexposed folded state;
• and
• a controller configured to recognize a size of each of the plurality of areas, adjust a transparency level of each of the plurality of display areas based on the folding state and the position of the user, and control a rendering state of each of the plurality of display areas based on the recognized size.