M2m platform apparatus and communication service execution method

An M2M platform apparatus for storing data transmitted through a communication network from an M2M device configured to perform inter-machine communication, and providing an environment for executing a service based on the data, the M2M platform apparatus comprising:

• a data repository configured to store the data transmitted from the M2M device through the communication network;
• a data format processing unit configured to determine in which format to store the data into the data repository;
• a data analysis proposal unit configured to analyze the data stored in the data repository and, based on the data, propose a content of a service to be executed;
• a service execution unit configured to request control on the M2M device or communication equipment, each of which is connected through the communication network, based on the content of the service proposed by the data analysis proposal unit;
• and
• a rule-policy management unit configured to cause the data to be stored into the data repository based on a rule or a policy for handling of the data to be stored into the data repository.