System and Method for Audience Media Planning for Tune-In

A non-transitory computer readable storage medium with an executable program stored thereon, wherein the program instructs a microprocessor to perform operations comprising:

• receiving, by an audience media planning (AMP) server, viewing information for a plurality of programs watched by a plurality of viewers, each of the programs having a respective character information;
• generating, by the AMP server, affinity information between each of the programs among other programs, the affinity information indicating a similarity value based upon the character information;
• receiving, by the AMP server, an input of a target program having a target character information;
• determining, by the AMP server, a first probability value between the target program and a first one of the programs indicating a first likelihood that a first one of the viewers of the first program will watch the target program.