Method and apparatus for providing engaging experience in an asset

An apparatus comprising:

• a memory;
• and
• one or more processors coupled to the memory, the one or more processors, in conjunction with the memory, configured to perform:
• detecting a trigger indicative of an interruption in a currently playing frame;
• determining that the currently playing frame is to be replaced based on at least one of:
• determining attention of a user to the currently playing frame based on attention-activity of the user in the currently playing frame, and
• detecting metadata, of the currently playing frame, specifying that the currently playing frame is to be replaced,
• generating an interactive version of the currently playing frame based on at least one of the attention of the user and the metadata;
• and
• causing to replace the currently playing frame with the interactive version to play the interactive version.

A method comprising:

• for each frame of an asset:
• tracking at least one of:
• number of times a frame is paused by a plurality of users;
• and
• attention-activity of the plurality of users for the frame,
• pre-generating an interactive version of at least one frame based on at least one of:
• the number of times the at least one frame is paused, and
• the attention-activity for the at least one frame, and
• playing the asset comprising the interactive version of the at least one frame.