Method and apparatus for pushing target information

A server, wherein the server comprises:

• one or more processors;
• a memory;
• one or more program modules, stored in the memory, and being executed by the one or more processors, the one or more program modules comprising:
• a first determination module, configured to determine, according to target information, users meeting a condition, the users having rights to receive the target information pushed by a push user;
• a second determination module, configured to determine, for each user determined, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user;
• a third determination module, configured to determine a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task;
• and
• a push module, configured to push a target push message corresponding to the target push task to the user, the target push message comprising target information corresponding to a target identifier of the target push task and the push user pushing the target information.

A non-transitory computer readable store medium, stored with computer executable instructions thereon, these executable instructions, when being run on a server, executing a method for pushing target information, and the method comprising:

• determining, according to target information, users meeting a condition, the users having rights to receive the target information pushed by a push user;
• determining, for each user determined, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user;
• determining a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task;
• and
• pushing a target push message corresponding to the target push task to the user, the target push message comprising target information corresponding to a target identifier of the target push task and the push user pushing the target information.