System and method for purchasing by embedded, purchase-capable video player
OwnerThomas Jason Taylor, Reyhan Nihat Pasinliinventors
Life of this patent
Estimating the term…
Abstract
A method and device for purchase transactions to be consummated within a media player teaches that a media player may offer a virtual shopping cart and the ability to accept financial information such as credit card information in order to complete an entire sale within the confines of an advertisement for a product. In embodiments the player may have a virtual shopping cart module and a financial transaction module and may be offered as a service to sellers by a third party intermediary advertiser which plays the advertisements, handles purchases through the player and then places the order with the seller and confirms the purchase with the buyer.
Claims20
A method of electronic commerce offered by an electronic advertiser/retailer, for use by a customer having an electronic browsing device and financial information, the method comprising the steps of:
- providing a player of online media, the player having the ability to play for such customer a first media clip,
- displaying the first media clip for such customer, the player being stored in non-volatile memory of a computer processor;
- the player further having a virtual shopping cart module implemented in a scripting language;
- displaying within the first media clip a first product available for a purchase by such customer;
- allowing such customer to be aware that the first product is available for the purchase;
- providing to such customer during display of the first media clip an option to use the virtual shopping cart module of the player to purchase the first product;
- if such customer opts to purchase the first product, saving the first product in the virtual shopping cart module of the player;
- displaying to such customer the virtual shopping cart within the player;
- providing within the player an option to complete the purchase;
- if such customer opts to complete the purchase, activating a financial transaction module to complete the purchase;
- if such completion of the purchase is successful, placing the purchase order with such electronic advertiser/retailer;
- and
- sending a confirmation to such customer of the successful purchase.
The method of electronic commerce of claim 5, further comprising:
- if such verification step fails, carrying out one step selected from the group consisting of:
- prompting such customer to re-enter such financial information, prompting such customer to enter additional financial information, cancelling the purchase, creating a potential fraud alert, and combinations thereof.
An electronic media player comprising:
- a playback module capable of displaying a first media clip;
- a purchase module implemented in a scripting language associated with the player, the purchase module capable of displaying an option to immediately purchase a first product within the first media clip;
- a virtual shopping cart module implemented in a scripting language associated with the player, the virtual shopping cart module capable of displaying a virtual shopping cart within the first media clip;
- a financial transaction module capable of completing a purchase transaction and activated from within the player;
- the player being a software module stored upon non-volatile memory in a computer processor.
Dependencies are inferred from the claim text.