Universal marketing system and method for families of products from multiple vendors and sources

A method of displaying information for a plurality of products, including alternative products and related products, said method comprising steps of:

• receiving data corresponding to an anchor product;
• obtaining from a database, information regarding the anchor product, said information including an anchor product pictogram, a category association, and at least one subcategory association;
• obtaining from the database, information regarding a first plurality of products, each product of the first plurality of products being an alternative to the anchor product and having a category association and a subcategory association that are the same as the category association and subcategory association for the anchor product, the information regarding the first plurality of products including, for each product of the first plurality of products, a product pictogram, the information regarding the first plurality of products comprising a first strip;
• obtaining from the database, information regarding a second plurality of products, each product of the second plurality of products being related to the anchor product and having a category association that is the same as the category association for the anchor product, and having a subcategory association that is different from the subcategory association for the anchor product, the information regarding the second plurality of products including, for each product of the second plurality of products, a product pictogram, the information regarding the second plurality of products comprising a second strip;
• simultaneously displaying a first displayable portion of the first strip and a second displayable portion of the second strip on a display screen of a computing device, the first strip including a first series of product pictograms, including the anchor product pictogram and each pictogram for each product of the first plurality of products, the first displayable portion comprising fewer than all of the pictograms in the first series of product pictograms, the second strip including a second series of product pictograms, including each pictogram for each product of the second plurality of products, the second displayable portion comprising fewer than all of the pictograms in the second series of product pictograms;
• receiving a first user command to change the pictograms of the first series of product pictograms that are contained in the first displayable portion;
• and
• in response to the received first user command, changing the pictograms of the first series of product pictograms that are contained in the first displayable portion;
• and
• receiving a second user command to change the pictograms of the second series of product pictograms that are contained in the second displayable portion.
• in response to the received second user command, changing the pictograms of the second series of product pictograms that are contained in the second displayable portion.