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US 2016/0104211 A1Published application
Authoring and delivering wrap packages of cards with custom content to target individuals
OwnerEric H. GREENBERG, John M. GARRIS +3inventors
InventorsEric H. GREENBERG, John M. GARRIS, Jared L. FICKLIN, Mark E. ROLSTON, Kunal K. BHASIN
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Abstract
A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package.
Claims21
A method, comprising:
- (a) defining a set of cards of a wrap package with one or more variable content container(s);
- (b) ascertaining if a predefined trigger event has occurred;
- (c) defining custom content to be associated with the one or more variable content container(s) when the predefined trigger event is ascertained;
- (d) associating the custom content with the one or more variable content container(s) of the set of cards of the wrap package when the trigger event occurs;
- and
- (e) distributing the wrap package to a target individual after the trigger event occurs, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package.
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Dependencies are inferred from the claim text.