Advertising campaign conversion systems and methods

A system, comprising:

• one or more processors, and
• one or more memories storing instructions that, when executed by the one or more processors, configure one or more computing devices to perform:
• receiving a request for an advertisement to display on a first computing device in a first campaign type, the request comprising potential viewer information;
• in response to the request, determining, by the one or more computing devices, an estimated advertisement value in a second campaign type for an advertising campaign based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign;
• determining, by the one or more computing devices, a bid price for the request based on the estimated advertisement value in the second campaign type;
• and
• in response to receiving acceptance of the bid price, transmitting, by the one or more computing devices, an advertisement from the advertising campaign to the first computing device.

One or more non-transitory computer-readable storage media storing computer-executable instructions that, when executed by one or more processors of a data processing system, cause the system to perform:

• receiving a request for an advertisement to display on a first computing device in a first campaign type, the request comprising potential viewer information;
• in response to the request, determining, by one or more computing devices, an estimated advertisement value in a second campaign type for an advertising campaign based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign;
• determining, by the one or more computing devices, a bid price for the request based on the estimated advertisement value in the second campaign type;
• and
• in response to receiving acceptance of the bid price, transmitting, by the one or more computing devices, an advertisement from the advertising campaign to the first computing device.