Wrap package of cards supporting transactional advertising

A wrap package, embedded in a tangible computer readable medium, the wrap package comprising:

• a set of cards arranged to be rendered in one or more linear sequence(s), the set of cards including:
• (a) an advertising card containing an advertisement for an item;
• and
• (b) one or more transaction card(s) enabling a transaction for the purchase of the advertised item while the wrap package is being consumed;
• and
• a wrap descriptor that defines the wrap package, the wrap descriptor specifying the set of cards of the wrap package, including the advertising card and the one or more transaction card(s),
• the wrap descriptor further including a plurality of card descriptors, each of the plurality of card descriptors arranged to define content, a structure, and a layout for an associated card among the set of cards of the wrap package, including the advertising card and the one or more transaction card(s), respectively.