Wrapped package of cards including native advertising
OwnerEric H. GREENBERG, John M. GARRIS +3inventors
InventorsEric H. GREENBERG, John M. GARRIS, Ian McFARLAND, Mark E. ROLSTON, Jared L. FICKLIN
Life of this patent
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Abstract
Wrap packages of cards that integrate content and native advertising. When a wrapped package is created, the cards are selectively authored to include media content, native advertisement(s) and application functionality, typically but not necessarily, supporting e-commerce. In addition, the cards are authored into one or more linear sequences. As a result, when the wrap is consumed, the user experiences is a revealing of the media content, with the advertisement(s) and functionality intertwined therein, as the cards are sequentially browsed, analogous to the turning of the pages of a book or magazine.
Claims37
A wrap package, embedded in a tangible computer readable storage medium, the wrap package including:
- (a) a plurality of cards including or having media content associated therewith;
- (b) at least one application function card, embedding or associating therewith, an application function;
- and
- (c) a native advertisement card including or having a native ad associated therewith,
- wherein the cards of the wrap package are further configured to be rendered at runtime (i) in one or more sequences and (ii) the native advertisement card is rendered, in its sequence order, among the plurality of cards and the at least one application function card in the wrap package.
Dependencies are inferred from the claim text.