System and method of providing information based on street address
AssigneeGoogle Inc.
InventorsCharles Chapin, Xinyu Tang, Vibhor Nanavati
Life of this patent
Estimating the term…
Abstract
A system and method is provided that infers a user's intent when the user searches for a particular address or other geographic location. In that regard, the system and method may select advertisements in response to a user searching for street addresses. The advertisements may be selected by searching for advertisements that match search terms associated with the street address. If no search terms are associated with the street address, the system and method may determine whether the street address is associated with a point of interest. If the address is associated with a point of interest, the name of the point of interest may be utilized as the search term.
Claims21
1-16. (canceled)
A method of selecting information associated with a geographic location, comprising:
- receiving, using one or more processors, a request from a remote computer, the request identifying the geographic location;
- determining, using the one or more processors and without user input, a point of interest that is associated with the geographic location;
- determining, using the one or more processors, a result based at least in part on a title of the point of interest that is associated with the geographic location when a first weight associated with a first search term that is equal to the title of the point of interest is greater than or equal to a second weight associated with a second search term, the second search term being associated with the geographic location and generated based at least in part on at least one metric defined relative to a threshold for determining sufficient relevancy, wherein the first weight is proportional to a first probability that the first search term will result in information that coincides with an intention of a user sending the request and the second weight is proportional to a second probability that the second search term will result in information that coincides with the intention of the user sending the request;
- and
- transmitting, using the one or more processors, the result to the remote computer in response to the request.
(canceled)
A system, comprising:
- one or more processors;
- and
- a first memory including instructions that, when executed by the one or more processors, cause the one or more processors to:
- receive a request from a remote computer, the request identifying a geographic location;
- determine a point of interest associated with the geographic location;
- select an advertisement that matches a query that comprises a name of the point of interest when a first weight associated with a first search term that is equal to the name of the point of interest is greater than or equal to a second weight associated with a second search term, the second search term being associated with the geographic location and generated based at least in part on at least one metric defined relative to a threshold for determining sufficient relevancy, wherein the first weight is proportional to a first probability that the first search term will result in information that coincides with an intention of a user sending the request and the second weight is proportional to a second probability that the second search term will result in information that coincides with the intention of the user sending the request;
- and
- transmit the advertisement to the remote computer in response to the request.
A non-transitory machine readable medium embodying instructions that, when executed by a machine, cause the machine to perform a method for selecting information associated with a geographic location, the method comprising:
- receiving a request from a remote computer, the request identifying the geographic location;
- determining whether the geographic location is associated with a point of interest;
- if it is determined that the geographic location is associated with the point of interest, determining a result based at least in part on a first search term that comprises a title of the point of interest when a first weight associated with the first search term is greater than or equal to a second weight associated with a second search term, the second search term being associated with the geographic location and generated based at least in part on at least one metric defined relative to a threshold for determining sufficient relevancy, wherein the first weight is proportional to a first probability that the first search term will result in information that coincides with an intention of a user sending the request and the second weight is proportional to a second probability that the second search term will result in information that coincides with the intention of the user sending the request, wherein the request is exclusive of the title of the point of interest;
- and
- transmitting the result to the remote computer in response to the request.
(canceled)
(canceled)
Dependencies are inferred from the claim text.