Method and apparatus for providing advertising content
AssigneeSamsung Electronics Co., Ltd.
InventorsJong-hyuk JANG, Kill-yeon KIM, Jeong-wun JEE, Jun-seong HONG
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Abstract
A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allocating the first advertising content to a first region among a plurality of regions of a display unit according to at least one of a distance between the first terminal and the display device and a duration for which the first pairing is maintained; and displaying the first advertising content on the first region.
Claims24
A method performed by a display device to provide advertising content, the method comprising:
- forming a first pairing between a first terminal and the display device;
- obtaining first advertising content from an advertising server based on a first habit of a user of the first terminal;
- allocating the first advertising content to a first region among a plurality of regions of a display based on at least one of a first distance between the first terminal and the display device and a duration for which the first pairing is maintained;
- and
- displaying the first advertising content on the first region.
A display device for providing advertising content, the display device comprising:
- a communication interface configured to form a first pairing with a first terminal;
- an advertisement obtainer configured to obtain first advertising content from an advertising server, based on a first habit of a user of the first terminal;
- a controller configured to allocate the first advertising content to a first region among a plurality of regions of a display, based on at least one of a first distance between the first terminal and the display device and a duration for which the first pairing is maintained;
- and
- wherein the display is configured to display the first advertising content on the first region.
A non-transitory computer-readable recording medium having embodied thereon a program for executing a method performed by a display device to provide advertising content, the method comprising:
- forming a first pairing between a first terminal and the display device;
- obtaining first advertising content from an advertising server based on a first habit of a user of the first terminal;
- allocating the first advertising content to a first region among a plurality of regions of a display based on at least one of a first distance between the first terminal and the display device and a duration for which the first pairing is maintained;
- and
- displaying the first advertising content on the first region.
A display device comprising:
- an advertisement obtainer configured to obtain first advertising content from an advertising server;
- a communication interface configured to form a first pairing with a first terminal that is located within a predetermined distance of the display device;
- and
- a controller configured to assign the first advertising content to a first region among a plurality of regions of a display according to at least one of a first distance between the first terminal and the display device and a duration for which the first pairing is maintained,
- wherein the display is configured to display the first advertising content in the first region.
Dependencies are inferred from the claim text.