Pay as you go marketing campaign
AssigneePostalytics, Inc.
InventorAlexander Graziano
Life of this patent
Estimating the term…
Abstract
A computer-implemented method for managing a campaign within a distributed computer network comprises acts of defining, in a memory of the distributed computer network, a personalized URL (pURL) associated with at least one user-specific advertisement; receiving trigger instructions that identify one or more conditions under which at least one second user-specific advertisement should be sent, wherein the second advertisement is associated with the pURL; sending the pURL associated with the at least one user-specific advertisement; tracking the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions; receiving the trigger; and updating a campaign workflow responsive to the received trigger.
Claims20
A computer-implemented method for managing a campaign within a distributed computer network, the method comprising acts of:
- defining, in a memory of the distributed computer network, a personalized URL (pURL) associated with at least one user-specific advertisement;
- receiving trigger instructions that identify one or more conditions under which at least one second user-specific advertisement should be sent, wherein the second advertisement is associated with the pURL;
- sending the pURL associated with the at least one user-specific advertisement;
- tracking the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions;
- receiving the trigger;
- and
- updating a campaign workflow responsive to the received trigger.
A distributed computer system for managing a campaign, the computer system comprising:
- at least one processor operatively connected to a memory, the at least one processor configured to manage a plurality of system components, wherein the system further comprises:
- a defining component configured to define a personalized URL (pURL) associated with at least one user-specific advertisement;
- a receiving component configured to receive trigger instructions that identify one or more conditions under which a at least one second user-specific advertisement should be sent, wherein the second advertisement is associated with the pURL;
- a sending component configured to send the pURL associated with the at least one user-specific advertisement via a communication channel;
- a tracking component configured to track the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions;
- a receiving component configured to receive the trigger;
- and
- an updating component configured to update a campaign workflow responsive to the received trigger.
A non-transitory computer readable medium having stored thereon sequences of instructions for managing a campaign, including instructions that will cause at least one processor to:
- define a personalized URL (pURL) associated with at least one user-specific advertisement;
- receive trigger instructions that identify one or more conditions under which at least one second user-specific advertisement should be sent;
- send the pURL associated with the at least one user-specific advertisement;
- track the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions;
- receive the trigger;
- and
- update a campaign workflow responsive to the received trigger.
Dependencies are inferred from the claim text.