Systems and methods for changing operation modes in a loyalty program

A method for changing operation modes in a loyalty system, the method comprising:

• receiving disaster information from trending data, a newsfeed, or an alert message;
• upon detecting, by at least one processor, at least one redirection trigger from the disaster information, configuring the loyalty system to operate in a redirection mode;
• receiving or accessing data associated with a transaction between a customer and a merchant;
• determining, from at least one of customer information and merchant information in the data associated with the transaction, a donation amount and a location associated with the transaction;
• when the loyalty system is configured to operate in a redirection mode, generating signals to cause accrual of at least a portion of the donation amount to a redirection account based on the location associated with the transaction;
• and
• generating signals to cause accrual of any remaining portion of the donation amount to one or more defined donation accounts based on charity catchment area parameters.

A computer-readable medium or media having stored thereon computer-readable instructions, which when executed by at least one processor, configure the at least one processor for:

• receiving disaster information from trending data, a newsfeed, or an alert message;
• upon detecting, by the at least one processor, at least one redirection trigger from the disaster information, configuring a loyalty system to operate in a redirection mode;
• receiving or accessing data associated with a transaction between a customer and a merchant;
• determining, from at least one of customer information and merchant information in the data associated with the transaction, a donation amount and a location associated with the transaction;
• when the loyalty system is configured to operate in a redirection mode, generating signals to cause accrual of at least a portion of the donation amount to a redirection account based on the location associated with the transaction;
• and
• generating signals to cause accrual of any remaining portion of the donation amount to one or more defined donation accounts based on charity catchment area parameters.