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AssigneeAdobe Systems Incorporated
InventorsWilliam Brandon George, Kevin Gary Smith, Walter Chang
Estimating the term…
Techniques are disclosed for using natural language processing techniques to define, manipulate, and interact with consumer segmentations. In such embodiments a content consumption analytics engine can be configured to receive and process a natural language segmentation query. The query may comprise, for example, a command that defines a new segmentation, a command that manipulates existing segmentations, or a command that solicits information relating to existing consumer segmentations. The query is parsed to identify individual grammatical tokens which are then correlated with specific segment token types through the use of a token repository. A custom thesaurus is used to identify synonymous terms for grammatical tokens which may not exist in the token repository. User feedback enables the custom thesaurus to learn additional synonyms for future use. Once the grammatical tokens are mapped onto the identified segment token types, a formal segment definition can be constructed based on a segment definition structure.
A method for consumer segmentation that comprises:
A system for consumer segmentation that comprises:
A computer readable medium encoded with instructions that, when executed by one or more processors, cause a process for consumer segmentation analysis to be carried out, the process comprising:
Dependencies are inferred from the claim text.