Flexible Analytics-Driven Webpage Design and Optimization

A method for selecting a version of a webpage to present to a user, the method comprising:

• receiving, by one or more processors, a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage, wherein the webpage is comprised of one or more modules, and wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules;
• receiving, by one or more processors, information about the device, wherein the information about the device is selected from the group consisting of device type, Internet Protocol (IP) address, cookies, and web browsing history;
• monitoring, by one or more processors, usage information of the plurality of versions of the webpage, based on the predefined goal associated with the webpage;
• storing, by one or more processors, the monitored usage information of the plurality of versions of the webpage;
• determining, by one or more processors, a version of the webpage to present, based on the information about the device, a predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage, wherein the user satisfaction information comprises survey responses from previous accesses to the plurality of versions of the webpage, wherein determining a version of the webpage to present comprises accessing the monitored usage information of the plurality of versions of the webpage and determining the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage;
• and
• causing, by one or more processors, the version of the webpage to be presented.