Universal rebranding engine

A computer program product for universal rebranding of a Web site, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:

• loading by the device source code for a source Web site and source code for a target Web site;
• parsing by the device the source code by a processor of the computer to identify for each of the source Web site and the target Web site a style sheet framework, one or more icons representative of branded logos, and a color and font scheme;
• generating by the device a source design ontology for the source Web site based upon the identified style sheet framework, icons, logos and color and font scheme for the source Web site, and a target design ontology for the target Web site based upon the identified style sheet framework, icons, logos and color and font scheme for the target Web site;
• comparing by the device the design ontologies to identify common design elements;
• and,
• modifying by the device the style sheet framework of the target Web site to incorporate design values for the common design elements drawn from the style sheet of the source Web site.